Ecommerce Marketing Tips

Introduces the Google Merchant Center for Products Google has split Google Base into two separate entities - Google Base and the new Google Merchant Center . The Merchant Center will replace Google Base for users who submit product-type items to Google. "If you submit products to Google, Google Merchant Center is now the place to upload your feeds, check on the status of your items, and get information on the performance of your listings," says Google Merchant Center Product Manager Loannis Kalafatis.

If you are new to the social media world, you may be wondering just what the differences are between the major platforms Twitter and Facebook. Social media platforms have revolutionized the way in which individuals and businesses communicate and market online. While these platforms may have initially been dominated by the world of teenagers initially, the primary users today on both platforms are entrepreneurs between the ages of 35-55.

One way to drive traffic to your eCommerce shopping cart site is by Search Engine Optimisation (SEO). Getting your eCommerce site listed high in search engines such as Google and Yahoo will bring valuable hits to your site. The traffic generated by SEO is normally very targeted, for example if someone searches for 'product x' and your site come up as the top listing the user that is going to be visiting your site is likely to be very interested purchasing 'product x'.

Content management systems have taken the updating of your website away from the designer and into your hand but in doing this may lead your website to be lost in the search engines. Search engines love HTML pages and most content management systems are not built using this language. The reason this is the case is that HTML alone has not got the flexibility to create modern complex websites. Most modern sites are built using PHP or asp. In the case of PHP it creates what is called query strings that some search engines cannot understand. This can have an effect on how well your pages are indexed by a search engine. Also this does not look good to your visitors and can be hard to remember when using them in advertising.