Google Merchant Center Replaces Google Base for Retailers

Introduces the Google Merchant Center for Products

Google has split Google Base into two separate entities - Google Base and the new Google Merchant Center. The Merchant Center will replace Google Base for users who submit product-type items to Google.

"If you submit products to Google, Google Merchant Center is now the place to upload your feeds, check on the status of your items, and get information on the performance of your listings," says Google Merchant Center Product Manager Loannis Kalafatis.

Google Base remains available for other types of structured content, but according to Google the Merchant Center is better optimized for product listings.

"In general, the Merchant Center interface is very similar to the Google Base interface, so we hope it's easy to transition," says Kalafatis.

Google says they will continue to add features and improve the tools for uploading and managing product listings with the Merchant Center. Users can use the same Google account information to sign in to the Merchant Center that they used for Google Base. Existing data feeds, items, FTP settings, etc. will be there waiting.

Non-product items users previously submitted to Google Base will stay there. Google says if you used Google Base for both products and non-products in the past, you will have to reset your FTP settings in Google Base.

Google Base and the Google Merchant Center have separate terms of service. The terms for the Merchant Center can be found here. There is a FAQ page here.

Article Source:- www.webpronews.com

Comments

Christmas Selling Tips for Amazon Sellers

Update Your Account Settings and Policies As a seller on Amazon, you have a lot going on over the festive period. Spare yourself unnecessary headaches by making sure the information on your seller account is up to date. Confirm that your email contact information in Seller Central is up to date. Confirm that communications from Amazon are not being processed as junk mail by your email program. Explain your delivery and return polices clearly, and display other delivery information such as options and prices. Post a customer service phone number Make sure you follow our policies by not displaying any portion or version of your URL (e.g., .com, dot com, .net, etc.) anywhere on Amazon. Offer Promotions and Free Delivery Customers love promotions because they offer ways to save money. When considering online purchases, your buyers will be looking at the whole range of promotional offerings – for example, a percentage or a few pounds

Using Google Webmaster Tools to Find Low Hanging Fruit

You can use Google Webmaster Tools to uncover some "low hanging fruit" for getting a bit more traffic to your website. The First step of course is you have to get a webmaster account in Google and verify your site. You can put the keyword " Google webmasters tools" in the Google search bar and find out how to register for your webmaster account. You can then also follow the instructions to verify your site One of the features of the webmaster tool is that it will show you all the major search terms that your site appeared in over a selected time period. In addition to the search terms it will show you the following for each term:

Driving Traffic to Your Online Store: Short-Term vs. Long-Term Solutions

It’s old news that driving traffic is at the top of the priority list for eCommerce professionals. It doesn’t matter if you’re driving hundreds of thousands of visitors or laser-targeting only the most relevant traffic—if nobody’s visiting your site you’re not selling anything, at least not in that channel. Similarly, strategies for driving traffic come as varied as the people executing them. There’s no one-size-fits-all. In deciding where to put your time and money it can help to look at the different types of traffic drivers and how they fit with your business strategy. I’m talking about short-term vs. long-term traffic drivers.

Ecommerce Marketing Tips

Search This Blog