Content management systems have taken the updating of your website away from the designer and into your hand but in doing this may lead your website to be lost in the search engines. Search engines love HTML pages and most content management systems are not built using this language. The reason this is the case is that HTML alone has not got the flexibility to create modern complex websites. Most modern sites are built using PHP or asp. In the case of PHP it creates what is called query strings that some search engines cannot understand. This can have an effect on how well your pages are indexed by a search engine. Also this does not look good to your visitors and can be hard to remember when using them in advertising.
A good content management system however will rewrite your PHP into search engine and visitor friendly URL’s. This will help search engines index your page better and can help your search engine optimisation efforts and in turn will help you gain better results in the search engine results pages.
The other thing that may not be editable is your Meta data this also helps the search determine what your pages are about. Some content management systems repeat the Meta across all pages which are not good for the search engines or your search engine optimisation efforts. Again a good content management system will allow you to edit this data or even in some cases even write it for you.
If you are getting a website designed you should ask your developer about the above points as this can really set your website back in the search engines. The search engines are where most websites get their traffic and sales. So if your website is not placed well in the search engines then you could be loosing out on a lot of sales to your competitors.
If you already have a content management system then you should really speak to your designer and see if these changes can be implemented as your website needs to inform the search engines to what your content is about. This in return will help your website receive better rankings and in turn help make your website more sales.
Article Source:- www.ezinearticles.com
A good content management system however will rewrite your PHP into search engine and visitor friendly URL’s. This will help search engines index your page better and can help your search engine optimisation efforts and in turn will help you gain better results in the search engine results pages.
The other thing that may not be editable is your Meta data this also helps the search determine what your pages are about. Some content management systems repeat the Meta across all pages which are not good for the search engines or your search engine optimisation efforts. Again a good content management system will allow you to edit this data or even in some cases even write it for you.
If you are getting a website designed you should ask your developer about the above points as this can really set your website back in the search engines. The search engines are where most websites get their traffic and sales. So if your website is not placed well in the search engines then you could be loosing out on a lot of sales to your competitors.
If you already have a content management system then you should really speak to your designer and see if these changes can be implemented as your website needs to inform the search engines to what your content is about. This in return will help your website receive better rankings and in turn help make your website more sales.
Article Source:- www.ezinearticles.com
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