Twitter Verses Facebook - Is a Simple Approach Always Better?

If you are new to the social media world, you may be wondering just what the differences are between the major platforms Twitter and Facebook. Social media platforms have revolutionized the way in which individuals and businesses communicate and market online. While these platforms may have initially been dominated by the world of teenagers initially, the primary users today on both platforms are entrepreneurs between the ages of 35-55.

Twitter's Simple Approach Dominates

Why is this platform's overly simplistic approach taking the internet by storm? Twitter is a microblogging platform, allowing individuals and businesses to share information, thoughts, comments, resources and marketing material with not only their direct list of followers, but the entire Twitterverse. Members can create as many user profiles as they wish, customizing each one as they wish. And, users can post as often as they choose.

While some members join to simply strengthen their communication with their friends, family and colleagues, most members are looking to share information, resources and to market their products and services with like-minded individuals. Users work to build their list of followers, which had been made even easier with automatic friend adder tools, many of which are free. So, within no-time, Twitter users can build a list of 100s, or thousands of followers, each of which could be a potential referral source, customer or client.

The growing mass appeal of this platform is its simple and easy to use system. And, as any business owner understands, free marketing which is also effective is always the best method to leverage.

Facebook Begins to Make a Move

As millions of users continue to turn to Twitter, Facebook has begun to make a move in an attempt to compete for users. Facebook lite is a simplified system, working similarly to the Twitter live feed system. Users can easily view their own live feeds and the live feeds of their friends. Why is Facebook launching this new feed? Most suggest that it is a direct attack on Twitter. While Facebook has more interface options than Twitter, it is considered to be more complex. So, in an attempt to remain ever-competitive, the organization is scaling back in order to compete.

Both sites offer features and benefits which individuals and businesses find appealing. And, when leveraged correctly, both platforms offer the ability to market and grow an organization.

Social media is 'growing up'- it's not just for teens anymore. Will we see more sites that encourage true online interaction, compared to time waster games/applications that sit in between proper communication?


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