Ecommerce Marketing Tips

Recently, during a live chat Question & Answer s , Googlers Matt Cutts and Maile Ohye, among others, faced the burning questions of webmasters around the world. Together, they put to rest some fears and myths, and confirmed some speculations. Below are the meatier results, with the straightest answers given first, followed by responses that were a bit on the ambiguous side, which we took the liberty of translating. Did you know there are about 200 factors that go into determining a site’s ranking in the search results? How about that Google made 450 tweaks to its algorithm last year?

As Google's search engine competitors often bring up, searchers want more than just "ten blue links" these days. Of course it has been quite a while now since search results from any of the big three were only ten blue links for most searches. We are well into the era of blended search. Google calls this "Universal" search, but the concept is generally the same among Google, Yahoo, and Bing. Results incorporate different forms of online media. Every day, we see image results, news results, video results, local results, blog results, and more sprinkled throughout search results for any given query. That's just how it is now.