Ecommerce Marketing Tips

SEO or search engine optimization is all about making your website as search friendly as possible. One of the basic methods of making your website search friendly is to always provide the search engines with an important, contextual clue as to the topic of the linked page. This is where the importance of breadcrumbs comes in. How did this term breadcrumb come about in the list of SEO Glossary? Well, it is taken from the trail of breadcrumbs left behind by the characters Hansel and Gretel in the popular fairytale. Ok so what are breadcrumbs? Breadcrumbs are navigational links that appear below the page header. They are paths that let a user to orient within the website. These links provide a single hierarchical path even though there may be more than one path to access a webpage. Good SEO practices must choose the most frequently used route, or the route with the most appropriate context. They do not necessarily have to follow the directory structure.