Skip to main content

Why Facebook Could Dominate Ecommerce

Day by day, Facebook’s tentacles continue to spread and pull in more of the web into its domain. Facebook Deals marked its step into the world of discounts and group buying. Now its got its sights set on the wider world of ecommerce. And its competitors need to be afraid. Very afraid.

The integrated Facebook store

Brands and businesses have been using Facebook to boost traffic to their websites for some time.

But posting links isnt the only way to sell on Facebook. There’s now a steady stream of brands and businesses setting up shop and selling directly, without users having to leave the site.
The popular fashion retailer ASOS was the first to get the ball rolling, last month, with a fully transactional Facebook store. French Connection and Dove now have plans to follow suit. These are just the first pioneers of the many brands and businesses that are likely to follow.

Even the mighty Amazon isn’t too big to ignore Facebook’s potential. It recently bought Quidsi to help it launch Facebook stores of its own, so it can use the site as a sales opporunity rather than a direct competitor.

A social shopping experience that’s difficult to replicate

The reasons for creating an online store on Facebook are obvious: it has 30 million users in the UK alone, offers can be spread virally and it’s where people are spending large chunks of their online time.

Neither does creating an online store have to be expensive. Applications, such as Storenvy and ShopIgniter, make it relatively simple to add a store tab to your Facebook page.

Perhaps the key reason why creating Facebook store is a no brainer is because Facebook delivers a social shopping experience that is very difficult to replicate.

Trying to build a social shopping site outside of Facebook would be an expensive, slow and risky challenge. Not only do you have to attract users in their millions, but you also have to persuade them to start spending as much time on the site as they do on Facebook.

The fact is that Facebook has such a massive head start on its rivals (with 600 million users and counting) that it could dominate the world of ecommerce, let alone social shopping, in the years to come.

Article Source:- http://socialmediatoday.com
Labels:

Comments

  1. sathyaJanuary 5, 2012 at 4:46 AM

    Interesting post.I really appreciate your efforts.Your post is truly informative for me .Each information are good and well written.Thanks for making such a cool post.
    E commerce web development

    ReplyDelete

Post a Comment

Thanks For Your Valuable Comments.

Popular posts from this blog

Christmas Selling Tips for Amazon Sellers

Update Your Account Settings and Policies As a seller on Amazon, you have a lot going on over the festive period. Spare yourself unnecessary headaches by making sure the information on your seller account is up to date. Confirm that your email contact information in Seller Central is up to date. Confirm that communications from Amazon are not being processed as junk mail by your email program. Explain your delivery and return polices clearly, and display other delivery information such as options and prices. Post a customer service phone number Make sure you follow our policies by not displaying any portion or version of your URL (e.g., .com, dot com, .net, etc.) anywhere on Amazon. Offer Promotions and Free Delivery Customers love promotions because they offer ways to save money. When considering online purchases, your buyers will be looking at the whole range of promotional offerings – for example, a percentage or a few pounds...
Post a Comment
Read more

BookMarking Directory List

Social bookmarks and the "nofollow" link relation Social bookmarking and tagging networks let you save and organize your favorite web sites online. They are also a good resource for webmarters, as they let you build incoming links by storing bookmarks to the desired sites. However, many of this networks use the nofollow link relation to prevent spam. This has come to degrade the usefulness of this kind of sites for link building.
Post a Comment
Read more

The Top 7 Facebook and Twitter Strategies

The Top 7 Facebook and Twitter Strategies that are Working Right Now One of the great things about the work I do is that I have a bird's eye view of what's working and what's not when it comes to Social media . Every so often I like to give sort of a "state of the union" on Facebook and Twitter best practices, because as I am sure you know, social media is constantly growing, changing and evolving. As you'll see, some of the strategies I am recommending are tried and true - they have been working since day one and will probably continue to for the foreseeable future. [Links From PR9 Sites!]
6 comments
Read more