Ecommerce Marketing Tips

If you're a Google Product Search provider, you've always known that Google classify attributes into three categories: " required ," " recommended " and " optional ." Google has recently updated the list of attributes in each category to make it easier for providers to submit their product information and prioritize the attributes relevant to their products. Here is an updated list of attribute requirements, along with some information on what the categories mean. Required attributes are attributes that you're, well, required to include for all your items. Google won't be able to process and approve items in your feed that are missing required attributes. The following is a list of required attributes:

Google’s Panda update left a slew of victims in the wake of its warpath (the war, of course being on shallow and low-quality content). While Google has dropped some hints here and there on its philosophies for what it considers to be low quality, the company has now been clearer than ever as to what it’s looking at. “Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year,” writes Google Fellow Amit Singhal on the Google Webmaster Central blog. “In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.”