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Update your Google Basefeed With New Attributes

If you're a Google Product Search provider, you've always known that Google classify attributes into three categories: "required," "recommended" and "optional." Google has recently updated the list of attributes in each category to make it easier for providers to submit their product information and prioritize the attributes relevant to their products. Here is an updated list of attribute requirements, along with some information on what the categories mean.

Required attributes are attributes that you're, well, required to include for all your items. Google won't be able to process and approve items in your feed that are missing required attributes. The following is a list of required attributes:

description
id
link
price
title

Recommended attributes are ones that Google strongly recommend including for your data feeds, and Google consider them as important as required attributes. However, Google realize that not all providers and items have this information available; therefore, if your feed contains items without this information, Google will still process them, but it will be more difficult to ensure that they appear for relevant search queries. The following is a list of recommended attributes:

brand
condition
image_link
isbn
mpn
upc

All other attributes are optional attributes. Optional attributes give you more ways to describe your items and additionally help shoppers find your products.

Google hope that this update will make it easier for you to create data feeds and prioritize the time spent on them. For more information on these attributes, you can visit our feed guidelines here. Also, keep your eyes out for status messages on the data feeds dashboard that will provide additional guidance on the attributes Google is  recommending for your items.

To see attribute requirements for submitting item types other than Products, please visit the data feed overview in the Help Center. and details about All google basefeed attributes Follow this link. ( google basefeed attributes).

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