Ecommerce Marketing Tips

For years, businesses have muddled over whether or not to enter into social media as part of their marketing strategy.  Sure, it’s easy for huge recognized brands.  But what about the small business who’s struggling to get consumer attention?  Can social media still work as a marketing tool? The good news is that social media can work for your business whether large or small.  As a marketing tool, social media has evolved alongside other internet marketing methods and is finally starting to hit its stride with businesses.  For years, returns on investment were intangible, but now, businesses can track their social media marketing in dollars and cents, brand loyalty, customer engagement, and website traffic.  With metrics that show measurable results, businesses can adjust their social media marketing strategies to innovate and integrate their marketing. 

I am going to talk about payment gateways and how you can receive payments on your website for all the lovely goods that you sell. There are basically three different ways that you can receive money on your website. There is the do-it-yourself solution where you gather credit card information yourself and you process them yourself via your own means. There is also server integration by API which means that the data is passed from your website to another website into a handshake transaction. And there is the redirect solution which means that the customer, the buyer, is actually redirected to a totally different site to complete the transaction & then return to your website.