Walmart Connect brings brands and the 120 million weekly customers who visit Walmart online together. According to our data, 81% of Walmart customers we surveyed prefer to explore Walmart online for shopping ideas and inspiration. Walmart platform offers solutions for brands to reach Walmart customers wherever they are in the shopping journey. With Walmart Connect’s newest self-serve solutions now available to all Walmart suppliers and Marketplace brand owners, Brand Shop and Shelf , a virtual storefront on Walmart’s site and app, suppliers and sellers can own their brand story, manage their product portfolios, and provide a curated shopping experience for shoppers. Brand Shop and Shelf pages are versatile and can help introduce new brands to shoppers, increase brand visibility, and maintain brand loyalty. This makes them beneficial both for brands looking to grow and those aiming to reinforce their established brand presence with their loyal Your gateway to discovery Customer
Walmart Connect launched new Video Manager features intended to simplify the Sponsored Videos campaigns creation flow and shorten the time from when video assets upload to campaign launch. New Video Manager features updated on Thursday, February 1. T hese new Video Manager features will further streamline video uploads for advertisers by: Allow multiple options of video file selection via the upload module. Preview video files and auto-generated closed captions before either are added to your campaign with the video preview feature. Check campaigns that are associated with the specific video file. Gain better insight to help you take effective action with enhanced error messages in video specification validation process. For advertisers, this will create additional opportunities to launch Sponsored Videos campaigns faster and with improved clarity around video approval guidelines. Launch details: New Video Manager features launched in Walmart Advertising Center on February 1, 2024.