Ecommerce Marketing Tips

The long awaited Google Disavow Links Tool is now available. Matt Cutts announced the new Google Webmaster Tools features. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about. Cutts said the goal with the launch is to keep the tool simple. To disavow links, all you have to do is upload a text file, with one URL per line (full domain or specific page), of links you want Google to ignore. These are the links pointing at your site that you’re telling Google that  these links are "Unnatural links or Irrelevant links" you don't trust. The format is straightforward. All you need is a plain text file with one URL per line. An excerpt of a valid file might look like the following: # Contacted owner of spamdomain1.com on 7/1/2012 to # ask for link removal but got no response ...

Google’s Panda update left a slew of victims in the wake of its warpath (the war, of course being on shallow and low-quality content). While Google has dropped some hints here and there on its philosophies for what it considers to be low quality, the company has now been clearer than ever as to what it’s looking at. “Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year,” writes Google Fellow Amit Singhal on the Google Webmaster Central blog. “In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.”

clipped from en.wikipedia.org Conversion rate In internet marketing , conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators. The Conversion rate is defined as follows: Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action.

You can use Google Webmaster Tools to uncover some "low hanging fruit" for getting a bit more traffic to your website. The First step of course is you have to get a webmaster account in Google and verify your site. You can put the keyword " Google webmasters tools" in the Google search bar and find out how to register for your webmaster account. You can then also follow the instructions to verify your site One of the features of the webmaster tool is that it will show you all the major search terms that your site appeared in over a selected time period. In addition to the search terms it will show you the following for each term:

You may have gotten some good links in the past, but don't count on them helping you forever. Old links go stale in the eyes of Google . Do you still get links to old content? Tell us why you think that is. Google's Matt Cutts responded to a user-submitted question asking if Google removes PageRank coming from links on pages that no longer exist (for example, GeoCities pages that have been shut down). The answer to this question is unsurprisingly yes, but Cutts makes a statement within his response that may not be so obvious to everybody.

Google has announced that it is raising the bar in its Google Analytics Individual Qualification (IQ) test and that analysts must now gain 80% to pass. The previous pass mark was 75%. The new pass mark won’t affect anyone who is already Google Analytics qualified that achieved a score of less than 80%, but they will still need to score at least 80% when it comes to renewing their qualification after 18 months.

The first Matt Cutts Answers Questions About Google video of the year has been posted, and in it Matt addresses links from Twitter and Facebook, after talking about his shaved head again. Specifically, the submitted question he answers is: Links from relevant and important sites have always been a great way to get traffic & acceptance for a website. How do you rate links from new platforms like Twitter, FB to a website?

Google has put together a one-minute guide to using its Search-based Keyword tool . The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site. "Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google's Inside AdWords Crew. "This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren't yet included in your AdWords campaigns."

Recently, during a live chat Question & Answer s , Googlers Matt Cutts and Maile Ohye, among others, faced the burning questions of webmasters around the world. Together, they put to rest some fears and myths, and confirmed some speculations. Below are the meatier results, with the straightest answers given first, followed by responses that were a bit on the ambiguous side, which we took the liberty of translating. Did you know there are about 200 factors that go into determining a site’s ranking in the search results? How about that Google made 450 tweaks to its algorithm last year?

Official Google Blog: Introducing Google Commerce Search: Finding holiday gifts faster Google launched one of the unique search functionality Google Commerce Search for the people going for online marketing this festive season and making them available with the right product. Google claims to make the e-commerce searching much easier then using Google's own web search result.

The more Google products you use, the more data it collects about everything you do online—your search history, your emails, the blogs and news sites you read, which videos you watch on YouTube, your news alerts, tasks ,and even shopping lists. For some of these, you need to explicitly grant Google permission to keep track of data associated with your profile. But it’s hard to keep up with everything Google is tracking. So now the company is launching a Google Dashboard , which will give you a high-level summary of everything Google knows about you by virtue of the Google products you use. This might include how many emails are in your inbox, recent subject lines, which YouTube video you’ve watched lately (yes, all of them), appointments on your calendar, and more.

Google’s Search Quality Expert Matt Cutts has just explained a shocking truth about how Google ranks web sites on its main site – it does not consider keywords meta tag after all. In other words, whatever keywords meta tag you use, it will not affect how well you site will rank on a particular keywords on their respective Google SERPs.According to Matt, Google started disregarding keywords meta tags when webmasters started abusing its use. Particularly when many have started stuffing the keywords meta tag with irrelevant keywords even if the site does not really contain any information relating to those keywords. The good news is that the other meta tags are not as unuseful as the keywords meta tags. The “description” meta tags for instance is being used by Google in displaying search results snippets for websites that are displayed on Google SERPs.

More Details visit Matt Cuts Blog

I run a large, well-established website that has been around for years, generating millions of visitors per month across thousands of pages of documents. We have always been diligent about tracking all of our website metrics so that we understand user behavior, where our audience is coming from, and can use the data in order to improve user experience.