Ecommerce Marketing Tips

I am going to talk about payment gateways and how you can receive payments on your website for all the lovely goods that you sell. There are basically three different ways that you can receive money on your website. There is the do-it-yourself solution where you gather credit card information yourself and you process them yourself via your own means. There is also server integration by API which means that the data is passed from your website to another website into a handshake transaction. And there is the redirect solution which means that the customer, the buyer, is actually redirected to a totally different site to complete the transaction & then return to your website.

The long awaited Google Disavow Links Tool is now available. Matt Cutts announced the new Google Webmaster Tools features. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about. Cutts said the goal with the launch is to keep the tool simple. To disavow links, all you have to do is upload a text file, with one URL per line (full domain or specific page), of links you want Google to ignore. These are the links pointing at your site that you’re telling Google that  these links are "Unnatural links or Irrelevant links" you don't trust. The format is straightforward. All you need is a plain text file with one URL per line. An excerpt of a valid file might look like the following: # Contacted owner of spamdomain1.com on 7/1/2012 to # ask for link removal but got no response ...

It’s old news that driving traffic is at the top of the priority list for eCommerce professionals. It doesn’t matter if you’re driving hundreds of thousands of visitors or laser-targeting only the most relevant traffic—if nobody’s visiting your site you’re not selling anything, at least not in that channel. Similarly, strategies for driving traffic come as varied as the people executing them. There’s no one-size-fits-all. In deciding where to put your time and money it can help to look at the different types of traffic drivers and how they fit with your business strategy. I’m talking about short-term vs. long-term traffic drivers.

As it’s nearly the January sales, we have drawn up a special report on sales including the helpful advice of an e-commerce specialist: Peggy André. “In some sectors, the January sales can represent 10 – 20% of the annual turnover”. A vitally important period therefore, which all e-merchants must “thoroughly prepare for.” The manager of Bagatelle.fr and member of the last PrestaShop Awards panel offers you these 7 tips for maximizing your sales in this period. 1) Attractive discounts The sales allow you to sell off seasonal items and products that you do not intend to reorder. At this time of year, a lot of stores offer absolutely unbeatable discounts. “A reduction of less than 30% is not particularly attractive to Internet users who can get an immediate discount of 50 – 60% from many well known brands” Peggy André informs us. Don’t hesitate, therefore, to offer big discounts. The aim being to sell off your stock but also increase traffic on your site. You must take the atti...

Online retail continues to grow year-on-year, with the run up to Christmas being the peak of many retailers’ annual revenues.  Predictions from the Centre for Retail Research have stated that 2011 will see a rise in online sales by 16.3 per cent this Christmas from 2010. This comes as no surprise as the online world provides consumers with an accessible channel allowing them to easily buy anything they need for Christmas, from CDs and DVDs to the more unusual gifts, at competitive prices.  With this in mind, it is important that retailers are more prepared than ever to make the most of this time of year.  As we get closer to Christmas, it’s important that retailers of all sizes consider bespoke planning around seasonal goods. The planning and activity should have started already, but if it hasn’t, it’s still not too late for smaller retailers to really gear up for Christmas and ensure the make the most of consumers’ greater propensity to buy around this time of ...

How to use Ecommerce Tracking in Google Analytics. Check these step by steps. Ecommerce Tracking Part 1: How it Works This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.

If you are looking for an SEO friendly eCommerce platform for your online storefront and Amazon WebStore  is the place - just what you are looking for. The Recently updated Amazon WebStore 2.0 platform offers a breadth of features allowing you to sell online in an easy and affordable manner – while having world-class SEO functionality in the palm of your hand. Here some helpful SEO features of the Amazon WebStore eCommerce storefront system.