The integrated Facebook store
But posting links isnt the only way to sell on Facebook. There’s now a steady stream of brands and businesses setting up shop and selling directly, without users having to leave the site.
The popular fashion retailer ASOS was the first to get the ball rolling, last month, with a fully transactional Facebook store. French Connection and Dove now have plans to follow suit. These are just the first pioneers of the many brands and businesses that are likely to follow.
Even the mighty Amazon isn’t too big to ignore Facebook’s potential. It recently bought Quidsi to help it launch Facebook stores of its own, so it can use the site as a sales opporunity rather than a direct competitor.
A social shopping experience that’s difficult to replicate
The reasons for creating an online store on Facebook are obvious: it has 30 million users in the UK alone, offers can be spread virally and it’s where people are spending large chunks of their online time.
Neither does creating an online store have to be expensive. Applications, such as Storenvy and ShopIgniter, make it relatively simple to add a store tab to your Facebook page.
Perhaps the key reason why creating Facebook store is a no brainer is because Facebook delivers a social shopping experience that is very difficult to replicate.
Trying to build a social shopping site outside of Facebook would be an expensive, slow and risky challenge. Not only do you have to attract users in their millions, but you also have to persuade them to start spending as much time on the site as they do on Facebook.
The fact is that Facebook has such a massive head start on its rivals (with 600 million users and counting) that it could dominate the world of ecommerce, let alone social shopping, in the years to come.
Article Source:- http://socialmediatoday.com
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