Ecommerce Marketing Tips

clipped from en.wikipedia.org Methods to Increase the Conversion in e-Commerce Among the many methods to increase the Conversion rate, these are the most relevant: clear distinction of the website for a certain Conversion goal (e.g. "increase sign-ins for newsletter") better content (e.g. text, picture, video) of the website that clearly target versus the conversion goal increase Usability to reduce the barriers towards the Conversion goal and thus reduce the abortion rate Good site navigation structure to help users find and browser without thinking too much about where to click Show credibility signs like 3rd party trust logos and good site design to increase trust level of visitor Use AIDA (attention, interest, desire, action) to move the user through the conversion funnel Use third party certification sites such as IBCIM.ORG

clipped from en.wikipedia.org Conversion rate In internet marketing , conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators. The Conversion rate is defined as follows: Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action.