Online retail continues to grow year-on-year, with the run up to Christmas being the peak of many retailers’ annual revenues. Predictions from the Centre for Retail Research have stated that 2011 will see a rise in online sales by 16.3 per cent this Christmas from 2010. This comes as no surprise as the online world provides consumers with an accessible channel allowing them to easily buy anything they need for Christmas, from CDs and DVDs to the more unusual gifts, at competitive prices. With this in mind, it is important that retailers are more prepared than ever to make the most of this time of year. As we get closer to Christmas, it’s important that retailers of all sizes consider bespoke planning around seasonal goods. The planning and activity should have started already, but if it hasn’t, it’s still not too late for smaller retailers to really gear up for Christmas and ensure the make the most of consumers’ greater propensity to buy around this time of year.
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