Ecommerce Marketing Tips

It’s old news that driving traffic is at the top of the priority list for eCommerce professionals. It doesn’t matter if you’re driving hundreds of thousands of visitors or laser-targeting only the most relevant traffic—if nobody’s visiting your site you’re not selling anything, at least not in that channel. Similarly, strategies for driving traffic come as varied as the people executing them. There’s no one-size-fits-all. In deciding where to put your time and money it can help to look at the different types of traffic drivers and how they fit with your business strategy. I’m talking about short-term vs. long-term traffic drivers.