Ecommerce Marketing Tips

SEO and social media can no longer be seen as separate entities but part of an ecosystem that works in unison with one another. Social engagement is becoming more dependent on quality content and it’s syndication through social media platforms. Therefore, it is essential that marketers look further than just traditional SEO link building practices in order to understand how rankings can be impacted through social. The world is becoming more social. Today children are being brought up communicating on Facebook, Twitter, Google + etc. This generation will become tomorrow’s consumers and will spend more time interacting on social media platforms with brands. People are already spending more time on social networks than search engines and this gap will continue to grow.  According to a study by search metrics, Google + has a correlation of 0.37 with search rankings, which has the highest correlation to the other social networking sites. However Search metrics has stated this sta