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Showing posts from February, 2024

Walmart Video Manager updates for Sponsored Videos

Walmart Connect launched new Video Manager features intended to simplify the Sponsored Videos campaigns creation flow and shorten the time from when video assets upload to campaign launch. New Video Manager features updated on Thursday, February 1. T hese new Video Manager features will further streamline video uploads for advertisers by: Allow multiple options of video file selection via the upload module. Preview video files and auto-generated closed captions before either are added to your campaign with the video preview feature. Check campaigns that are associated with the specific video file. Gain better insight to help you take effective action with enhanced error messages in video specification validation process. For advertisers, this will create additional opportunities to launch Sponsored Videos campaigns faster and with improved clarity around video approval guidelines. Launch details: New Video Manager features launched in Walmart Advertising Center on February 1, 2024.