Ecommerce Marketing Tips

As it’s nearly the January sales, we have drawn up a special report on sales including the helpful advice of an e-commerce specialist: Peggy André. “In some sectors, the January sales can represent 10 – 20% of the annual turnover”. A vitally important period therefore, which all e-merchants must “thoroughly prepare for.” The manager of Bagatelle.fr and member of the last PrestaShop Awards panel offers you these 7 tips for maximizing your sales in this period. 1) Attractive discounts The sales allow you to sell off seasonal items and products that you do not intend to reorder. At this time of year, a lot of stores offer absolutely unbeatable discounts. “A reduction of less than 30% is not particularly attractive to Internet users who can get an immediate discount of 50 – 60% from many well known brands” Peggy André informs us. Don’t hesitate, therefore, to offer big discounts. The aim being to sell off your stock but also increase traffic on your site. You must take the atti...